Lack of system functionality can slow down marketing efforts

Start up container leasing companies sometimes delay the implementation of an IT system.  This is usually because they either overestimate its cost or because managers hold back funds until the time when their in-house or spreadsheet systems can no longer cope.  It may be the case that these companies can currently operate with a spreadsheet based solution to manage their long term leasing contracts. Going forward, however, it becomes increasingly difficult to take on Master Lease Agreements (MLAs) without the support of a specialist container lease management solution.

It is crucial to plan ahead and have a system in place ready for growth and new business developments.  The sales and marketing of MLAs and other more complicated business transactions will inevitably be inhibited by delays within the IT process.  Project timescales must be incorporated into the business plan so that marketers know when they have the green light to start new campaigns that may result in more complex lease contracts.  In addition, the acquisition of a new IT system is much easier without complex data to convert and best practice can be adopted from day one, working in harmony with the IT programme.